Animated models that simulate real life healthcare scenarios

Do you need

To model different scenarios to highlight your value?

To animate those scenarios in a way that highlights the best course of action?

Health iQ Simulation is the perfect solution if you need real life healthcare scenarios, visualised and simulated.

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Health iQ Simulation, brings real world data to life

What is Health iQ Simulation?

Health iQ's unique Simulation offers you custom-made, animated models that simulate real-life scenarios in healthcare and is designed for deep engagement over pathways.

Perhaps you have a product that offers improved health outcomes, more efficient healthcare delivery, better throughput or simply lower costs.

Maybe the picture is too complex to immediately make a case for change.

Health iQ's bespoke Simulation offering can help you engage partners in healthcare such as CCGs, Provider Trusts, STPs, Vanguards etc to highlight the true value your product offers and plot the path for change.

  • ► Animated models
  • ► Completely bespoke and customisable
  • ► Based on real life scenarios
  • ► Built on pathways and processes that can help to cover real world data gaps
  • ► Engineered for maximise engagement over the best course of action

Imagine you could now


Visually model any scenario from departments to pathways to entire health economies.


Transform any kind of data model from budget impact models to cost calculators to resource allocators.


Feed the model with your own validated real world data then simulate how the static data interacts with the model over time and even make changes 'on the fly'.

Prove a compelling case for change and prototype potential solutions so payers and decision makers can be convinced of the need to act.

Benefits of Data Modelling & Simulation


Imagine the ease of building a compelling case for change or proving the scale of a problem if you could bring your data to life through simulation.


Collective input into a simulation model can help to secure stakeholder buy-in, unify project teams and make proposals more tangible, practical and realistic.


Simulation helps you to learn from your data by demonstrating how things will play out across an entire system, so you can refine and perfect your proposed solution.


Implementing real-life change is often costly and difficult. Prepare for eventualities during implementation, such as resource gaps and bottle necks, using a life-like simulation.

Health iQ’s RWE-Powered Global Value Dossier

A Global Value Dossier (GVD) presents a summary of your product value, supported by the most robust and compelling evidence. Traditionally these are primarily based on Systematic Literature Review (SLR), or gathering existing published evidence in the form of previous research and clinical trials. The problem with this approach is that it often doesn’t reflect real-world practice and is out of date in terms of reflecting current treatment pathways.
Unlike many providers of GVDs, Health iQ are specialists in RWE-based research and are able to access longitudinal patient data from across the world.

We house licensed datasets such as HES and CPRD, which provide national coverage of both the primary care and secondary care pathways. We can map out treatment pathways from actual patient data and build cost-effectiveness analysis which incorporates the full cost burden of a condition, including all the co-morbidities and side effects. This allows us to provide RWE-powered dossiers which are more precise, focused and impactful than those relying only on summarising existing research through systematic literature review (SLR).

We access data based on what is most appropriate to support your products value story. We then conduct new research focused around the key value messages you want to convey, so that the evidence we produce and incorporate into your dossier is built entirely around the need of your product. This creates a far more compelling output than one based on SLR only, which are often general, miss specific data points which do not already exist in the public domain and are not necessarily based on current practice.
As well as delivering quality RWE-supported GVD’s, we can also translate the main template into customised local dossiers to suit specific geographies and used to support local engagement with payers, or to inform HTA or formulary submissions.

These will also be supported with data from the local region, again making the dossier relevant, current and focused.

RWE typically included in a Value Dossier (either at Global or Local level):
• Disease epidemiology.
• Burden of illness.
• Treatment pathways.
• Burden of unmet need.
• Summary of supporting clinical research (RCT, PASS etc.)
• Humanistic QOL data.
• Economic studies (Cost-effectiveness analysis, budget impact modelling).

Health iQ's RWE-Powered Cost Effectiveness Analysis

Capture the full picture using comprehensive RWE of the full patient pathway.

Cost effectiveness analysis (CEA) models allow you to represent the costs and effectiveness of an intervention based on the best available evidence. Health iQ’s RWE approach ensures that only the most current, relevant and comprehensive data is used, hence ensuring that our models do not under represent the cost burden of existing treatment pathways, and therefore ensuring that the benefits of your intervention are fairly and correctly presented.

Our models are built in accordance with best practice guidelines and can be delivered either via standard Excel or in a format suited to your device of preference. We construct models to suit all geographies and HTA authorities.

Health iQ's RWE-Powered Budget Impact Modelling

Take budget impact modelling to the next level with RWE.

In a data-savvy market it is vital that your model contains the most up-to-date and robust data. Too often we find that models may look nice on the outside, but their beauty is only skin-deep as they are built data which is old, imprecise or just unsuitable.

Health iQ are specialists in RWE-based research and can access current longitudinal patient data from sources across the world. We house licensed datasets such as HES and CPRD and are able to construct budget impact models based on real-life pathways and with a true representation of the full cost of care.

Our models all adhere to our core principles of clarity, transparency and robustness of data, whilst still being visually appealing and fully adhering to international standards and best practice.

And if an old-fashioned Excel output is not for you (though we can happily do that too!), we can deliver your model via web or mobile app, whatever best suits you.